> For the complete documentation index, see [llms.txt](https://rotasworld.gitbook.io/rotas-world-white-paper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rotasworld.gitbook.io/rotas-world-white-paper/solutions.md). # Solutions What the major brands and one-off NFT cults have in common is they bring people together around a cause, memory, or related emotions. We’re seeing many brands carving out specific virtual spaces where people can work, exercise, and socialize so building a presence related to these are essential to be successful. Emotions create a common audience, the audience develops “hype”, and “hype” turns into profit. Furthermore, audiences respond positively to imaginative and interactive digital experiences, which makes augmented reality (AR) and virtual reality (VR) exciting technologies for marketers to tap into. We have already seen brands such as IKEA successfully use AR to help customers design their own space, and its application in other verticals holds high potential: from virtual real estate tours, to getting a ‘feel’ for that hotel you might book for your holiday, or trying out how lipstick colors and clothes look before you buy. And while the Metaverse is still very much in its nascent stages, there will increasingly be tools available that give marketers the power to connect with consumers in these digital spaces. As a result, we should expect to see AR and VR to merge with NFTs in 2022. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://rotasworld.gitbook.io/rotas-world-white-paper/solutions.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.